Club Palms is a retro, groovy, tropical party event that launched with an inaugural pool party. As the event gained traction they decided to expand on the idea and create a brand that hosts events at different venues across Perth & Western Australia.

With the retro vibes in mind, I created a palm springs, 70’s  inspired logo and colour palette. Making sure to hark back to the tropical theme that is core to the events, we naturally had to include a palm tree and make it a key motif. 

With some fun imagery, stickers and colours we created a brand that speaks to the Club Palms target audience and evokes tropical, summer party vibes.