Lazy Daze is a loungewear brand creating comfy everyday pieces. They were all ready to launch on Insta - they just needed some colourful, fun branding and imagery to bring the brand together. 

The brief was a bold font and a playful colour palette to contrast with their fairly neutral range of clothing. 

With a bold, simple yet groovy font and a repeating flower motif - we created a brand that captures the light-heartedness of the business.